The ‘plastic fishing’ event was organized in partnership with Plastic Whale – a social enterprise with a pioneering change mission: making cities’ waters plastic-free and creating value by building boats made of this plastic waste as well as high-end office furniture made entirely from Amsterdam canal plastic waste.
According to Plastic Whale, there are thousands upon thousands of destructive plastic bottles and other plastic waste in the Amsterdam canals. By working together to remove this waste, we can be a force for good, in keeping with our corporate pledge to drive sustainability in our company, our industry and our communities.
With our typical level of enthusiasm our team really got into the spirit of the ‘fishing for plastics’ day, with team captains encouraging their crews to collect the largest amount of waste, and with creative team names and dress codes. The results were outstanding: 500 PET bottles were taken out of the canals, along with 17 garbage bags full of other plastics and 20 bags of other trash.
