Avery Dennison recognized for another industry first!

I understand the development process took a while. What advice would you give to people about risk, failure and never giving up on the innovation journey? What kept the team going despite hurdles along the way? 
CW: While the initial technology to product launch took about six years, the technology platform has continued to evolve and improve. I would like to acknowledge the risk. Most people would say that Mark Gower, the lead scientist on the program took a huge risk as he moved his family from Melbourne Australia to Mill Hall, Pennsylvania, to expressly work on this technology. His belief, passion, and persistence paid off. Although there were good and bad days, the PACE team rallied around Mark when challenges and issues arose. We also had the backing and support of upper management that made the journey less bumpy. I would like to thank Hassan Ramalie, Pascale Wautelet, Bill Podojil and Diana Smirnova for their support in this technology development.  

Anything else you want us to know?
CW: While this award comes through the PACE team, this is a win for Avery Dennison. This innovation wouldn’t be possible without the great support from our adhesives operations team, coating operations, Graphics marketing and R&D teams for laying the groundwork for its acceptance. It is very easy to not try something new because it looks different. Graphics marketing took a chance on a more sustainable technology and have seen that they can get the performance they needed with a water based solution. 

Thank you and congratulations to all that were involved in bringing this concept to life! At Avery Dennison, we will continue to lead the way through innovation.